Small Business Website

3 Steps To Your First Small Business Web Design

When you’re building your first small business website, here are three questions you must ask yourself:

Who are you trying to reach? How will they find you? How will you turn your visitors into customers?

It’s important to ask yourself if your website is designed well. After all, it’s the first impression that customers get of your company. Is it easy to navigate? Does it give off a strong brand identity? Does it sell or inform your customer?

1) Who is your target audience?

Know what you are selling to whom. Evaluate who your target audience is and what they are looking for in your website. By knowing this, you can better develop your message to appeal to them.

If you try to appeal to everyone, you won’t appeal to anyone. It is important to define your niche. Otherwise, your business will suffer.

2) How will they find you?

It’s important to know who your customer is. Once you figure out what niche you’re in, it’s easy to come up with keywords that searches are performed on. This is important for your website because through SEO, you can bring in more visitors which leads to more sales.

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To be successful online, you must be on the first page of search engines. Your competitors are there. Look at their websites and see if they work. How can you do it better? What makes your business different from others? How can you convey your value proposition to your customers in a unique way?

Use specific keyphrases in your pages, headings, and internal links. Your keyphrases should be less competitive than the more general single word searches, but more accurate in targeting your market.

If you want to get in the top 30 search engine results, localise or specialise. If your customers don’t find what they are looking for in the first 3 pages of search engine results, they will look elsewhere.

The key to raising your rankings is building external links to your website. This will increase your search engine rankings – but it must be a natural growth. You want to avoid high-risk schemes that may earn quick links, but could result in a drop in rankings or penalties from Google.

Search engines rank pages based on what other, high-ranking pages say about them. This means that the links from other, relevant pages are a key to high rankings. To obtain these links, it is essential to obtain links from relevant pages that contain the target keywords in their anchor text.

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3) How will you convert your visitors into sales?

Don’t just say what you sell. Say why they should want it. Offer incentives, freebies, discounts, or anything else you can think of to get that dialogue started.

The human brain is incredibly powerful. It can judge a web page within 20/100 of a second! That’s not very much time to make an impression, so you have to be very clear about why you are different. Your unique selling point should be visible on every page, because it is the key to your brand identity.

As we know, the home page is not the only page that will be seen by site visitors. They could be coming from a search engine, or from another website.

So how do you make sure you do all of these things? By listing your guarantees. If you want to be different from your competitors, you have to make sure that your visitors know it. You have to tell them why they should choose you, and why they should choose you over the company that is just down the street. And you have to do it fast, because they are on their smartphones, looking for the fastest option.

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In order to make sure your website is structured properly, you should identify your important pages – the ones that will get the visitor to your site to convert. Then, make sure that all links on your site lead to these important pages. Your internal links should always describe the page they’re leading to.

To rank well in search engines, pages should be about their subject, not just named after it. The page dedicated to your blue widgets shouldn’t be “Products” — it should actually be about blue widgets. And the page shouldn’t be called “blue widgets”, but rather just “blue widgets” because that’s what people are looking for. This will not only help you rank higher in search engines, but also help you convert more visitors into customers.

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